When you make the choice to shop locally at Medford's independently owned small businesses and shops - you're making a positive impact for our community. First, you're feeding the heartbeat of our community - creating jobs, supporting neighbors, and helping our local economy. For every $100 spent in our neighborhood favorites - two-thirds of that money will stay in the community. Spend the same $100 at national chains, and less than half will support Medford and Medford Lakes.